February PopScores Report
This Month’s Movers & Shakers
The Hoosiers continue to show how an artist can build a strong relationship with consumers over a very short period of time. Over the last month for example they grew their total PopScore by 4 points with the largest growth coming from females 30-39 with a massive 9 points increase. Informed Awareness of the band also grew by a phenomenal 9%.
The second biggest grower is Scouting For Girls. They recorded a 3 point increase in their total PopScore to take them one point above the average. Their core market is still deeply rooted with 13-19 year old females with whom their PopScore increased from 27 to 35 (over twice the average in this demographic). The second biggest force behind their growth came from females 30 to 39 with whom their PopScore increased by a massive 6 points to 20. Interesting stats for the marketer one might think.
Amy Winehouse recovered from a slight dip last month and increased her PopScore by 3 points to 26.which takes her well above the average. Interesting to note for some, her core target market is females 20-39 years old which is where her strongest growth is coming from. She is also enjoying considerable support from females 30-39.
This month’s biggest growth in love was enjoyed by Mark Ronson with females 20-29.
The average Purchase Propensity score for all artists in PopScores is 4% but this month two acts show a rare increase of 2 points. Muse’s score increased to 12% and Radiohead’s to 7%. These compare to 15% being the current highest score achieved by The Beatles, Red Hot Chili Peppers and Snow Patrol
Finally, we can see some hot acts buzzing on the horizon. Despite ranking below 200 because of their low total familiarity levels Ali Love, Late of the Pier and Does It Offend You, Yeah achieve above average PopScores with teenage males. It’s still early days for these acts but there are some encouraging signs which should be tracked.
Peter
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