Music Purchase Propensity Index
As from September 19th the Music Purchase Propensity Index is published on the Entertainment Media Research website.
The MPPI is the only measurement in the UK recording purchase intention for music rather than historic sales. The index will be published monthly along with its tracking history. The first published Index contains seven months of historical data.
The Index is influenced by a range of factors such as seasonal shopping; release schedules – new releases by major artists are likely to cause a buzz; and the number of releases measured by the quality of consumer connection. Product perceived as worth buying will spread the word of mouth and push up the index.
The Index is derived from PopScores, EMR’s monthly tracker of 3,500 consumers’ emotional connection with 250 new and established artists. The index is weighted according to the UK population.
Peter
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Hope Music Purchase Propensity Index will soon available for other country. Until now music industry mostly count on historic sales. It's time to find other reference for measurement.
LifeMusic