About Peter

 
Peter is founder of Entertainment Media Research and responsible for new product development, data interpretation and technical quality assurance.

Previously, Peter held senior positions at MTV, as Head of Music Information for MTV Europe, and Head of Music, Talent and Artist Relations at MTV Germany. He brings unique insights into music preference information, and has launched and managed companies in the UK as well as in Germany, including his own recording label and a research company specialising in music media, advising industry leaders in Entertainment Media.